Branding

Empowering Generations. Transforming Communities. Campaign

Goal: Breath new life into a mature brand through storytelling to position First Commerce Credit Union as a trusted, local financial partner in a highly competitive market
Result: Consistently ranked among Top Five credit unions regionally for consumer awareness

Investing in the Community to Empower Generations

Celebrating 85 Years with logo redesign

Supporting Our Communities When Disaster Strikes

Busy Mom: Full Service Banking

Investing in Your Overall Well-Being

Power Forward Speaker Series

Goal: Build brand awareness for First Commerce Credit Union among local businesses.
Result: 1,000 local business and community leaders attended First Commerce’s Power Forward Speaker Series each year to see world-class entrepreneurs and gain actionable takeaways for their businesses.

Spencer Rascoff is a New York Times bestselling author who co-founded four tech companies, invested in over 50, and was CEO of Zillow for a decade. Zillow is now a real estate colossus, worth around $10 billion.

Barbara Corcoran has been an investor/Shark for the past ten seasons on ABC’s four-time Emmy award winning show, Shark Tank, and has invested in over 80 businesses to date. Fellow Shark, Robert Herjavec is a globally recognized business leader and trusted cybersecurity expert.

Zack Kass is the former Head of Go-To-Market for OpenAI, the company behind the massively popular ChatGPT. He is one of the world’s foremost authorities on applied AI, transforming it’s immense power into business strategies and applications that expand human potential.

Financial Center Branding
Goal: Create an immersive brand experience with a local feel for financial center visitors.
Result: Following a remodel project, design and installation of branding elements and a grand re-opening event, visitor feedback was very positive. The Community Wall was a particular favorite.

Targeted direct mail and social media promoted the Grand Re-Opening event for the community

Brand elements and messaging served to reinforce the brand promise

Community Wall featuring community landmarks